EXTRAORDINARY VISION
EXTRAORDINARY VISION
OUR STORY
OUR STORY
When I first started taking photos 22 years ago, I was young and free. With no commitments outside of work, my weekends, holidays and summer twilight hours were pretty much spent in wild places taking photos.

At the time, nothing gave me greater joy than being outdoors, immersed in nature and mesmerized by the changing light.

Those care-free days, however, were short lived. If you're a parent or are friends with young parents, you can appreciate how my decision to get married and start a family put my outdoor photography on hold. Family responsibilities and time restraints don't leave much room for outdoor photography.

Anyhow, fast forward to 2012, with my children grown up and my free-time more flexible, I was overjoyed to once again get outdoors taking photos.

Problem was, during my, photography underwent a massive transformation. Having learned photography shooting slide film, I was daunted by just how much there was to learn shooting digitally.

Before, it was all about chasing the light and pressing the shutter. But now, the whole topic of editing and how to store / share your images can not only be confusing but overwhelming as well.

So in an effort to bridge this gap, I consumed every article, magazine and online video I could get my hands on.

However, rather than be inspired, the overriding message I got was that to create great images, you have to spend tens of thousands of dollars on the latest equipment; you have to spend more time in front of a screen editing than behind a camera shooting; and you have to travel to exotic locations to shoot stunning subjects.

At first, I thought I was the only one who felt this way.

However, on speaking with friends and fellow photo-enthusiasts, I was shocked at just how many admitted that they too believed they could never take beautiful photos on the grounds they didn't have the necessary time nor money.

Surely this can't be right. Surely, we all have the power to take beautiful and personally meaningful images - regardless of what equipment we own, what software we use or what subjects we shoot..

After all, isn't the whole purpose of photography to bring us joy?

Problem is, as soon as we label ourselves as average or even below-average photographers, our subconscious minds will automatically stop us from fully expressing our true creative potential. As a result, many of us deny ourselves the incredible joy derived from consistently creating emotionally evocative images.

I couldn't accept this. I knew photography was more than just equipment, software and exotic travel. 

Sure, those can all help improve our photography, but at its core, photography is about personal expression. Our ability to write a beautiful poem is not limited by what pen, computer or even stick of charcoal we possess.

In search of some encouragement, I re-read the classic that inspired me to take up photography in the first pace: the late Galen Rowell’s phenomenal best-seller, Mountain Light.

What sets this incredible book apart from virtually all other contemporary photographic literature is its conviction that the ultimate source of photographic power is creative vision: i.e. your ability to see the extraordinary in the ordinary.

In short, by simply tapping in to your inner creative vision, you can create stunning images that captivate your family, friends and followers

So what I did was, tired of mainstream outdoor photography magazines pretty much ignoring this source of power in favour of more formulaic articles about shooting techniques, editing tricks and equipment reviews - - all buried under a mountain of ads - - I decided to create a stunning digital magazine dedicated to helping people like us awaken and ignite our inner creative genius.

Now what began as a part-time hobby-rapidly took on a life of its own, exploding in popularity to become the number one outdoor photography magazine in iTunes.

To date, EV Mag has been read by over 88,000 photographers from around the world and has received over eleven-hundred five-star reviews from 18 different countries.

Now if you've never heard of or downloaded an issue of EV Mag, you're more than welcome to take up our free 30 day trail subscription from either  iTunes or Google Play.

But what ever you decide, I want to thank you for taking the time to get to know a little more about me and my vision for EV Mag. It's my sincerest hope that EV Mag may serve as a source of inspiration in your life that brings you much joy and self-discovery.
When I first started taking photos 22 years ago, I was young and free. With no commitments outside of work, my weekends, holidays and summer twilight hours were pretty much spent in wild places taking photos.

At the time, nothing gave me greater joy than being outdoors, immersed in nature and mesmerized by the changing light,.

Those care-free days, however, were short lived. If you're a parent or are friends with young parents, you can appreciate how my decision to get married and start a family put my outdoor photography on hold. Family responsibilities and time restraints don't leave much room for outdoor photography.

Anyhow, fast forward to 2012, with my children grown up and my free-time more flexible, I was overjoyed to once again get outdoors taking photos.

Problem was, during my, photography underwent a massive transformation. Having learned photography shooting slide film, I was daunted by just how much there was to learn shooting digitally.

Before, it was all about chasing the light and pressing the shutter. But now, the whole topic of editing and how to store / share your images can not only be confusing but overwhelming as well.

So in an effort to bridge this gap, I consumed every article, magazine and online video I could get my hands on.

However, rather than be inspired, the overriding message I got was that to create great images, you have to spend tens of thousands of dollars on the latest equipment; you have to spend more time in front of a screen editing than behind a camera shooting; and you have to travel to exotic locations to shoot stunning subjects.

At first, I thought I was the only one who felt this way.

However, on speaking with friends and fellow photo-enthusiasts, I was shocked at just how many admitted that they too believed they could never take beautiful photos on the grounds they didn't have the necessary time nor money.

Surely this can't be right. Surely, we all have the power to take beautiful and personally meaningful images - regardless of what equipment we own, what software we use or what subjects we shoot..

After all, isn't the whole purpose of photography to bring us joy?

Problem is, as soon as we label ourselves as average or even below-average photographers, our subconscious minds will automatically stop us from fully expressing our true creative potential. As a result, many of us deny ourselves the incredible joy derived from consistently creating emotionally evocative images.

I couldn't accept this. I knew photography was more than just equipment, software and exotic travel. 

Sure, those can all help improve our photography, but at its core, photography is about personal expression. Our ability to write a beautiful poem is not limited by what pen, computer or even stick of charcoal we possess.

In search of some encouragement, I re-read the classic that inspired me to take up photography in the first pace: the late Galen Rowell’s phenomenal best-seller, Mountain Light.

What sets this incredible book apart from virtually all other contemporary photographic literature is its conviction that the ultimate source of photographic power is creative vision: i.e. your ability to see the extraordinary in the ordinary.

In short, by simply tapping in to your inner creative vision, you can create stunning images that captivate your family, friends and followers

So what I did was, tired of mainstream outdoor photography magazines pretty much ignoring this source of power in favour of more formulaic articles about shooting techniques, editing tricks and equipment reviews - - all buried under a mountain of ads - - I decided to create a stunning digital magazine dedicated to helping people like us awaken and ignite our inner creative genius.

Now what began as a part-time hobby-rapidly took on a life of its own, exploding in popularity to become the number one outdoor photography magazine in iTunes.

To date, EV Mag has been read by over 88,000 photographers from around the world and has received over eleven-hundred five-star reviews from 18 different countries.

Now if you've never heard of or downloaded an issue of EV Mag, you're more than welcome to take up our free 30 day trail subscription from eitheriTunes or Google Play.

But what ever you decide, I want to thank you for taking the time to get to know a little more about me and my vision for EV Mag. It's my sincerest hope that EV Mag may serve as a source of inspiration in your life that brings you much joy and self-discovery.
© 2016 Extraordinary Vision Magazine • 7 Kilgour Rd, Greymouth, New Zealand
© 2016 Extraordinary Vision Magazine • 7 Kilgour Rd, Greymouth, New Zealand